Online Sports Betting Jobs: The Thriving Sports and Tech Convergence in the Digital Age

Nestled within the rapidly evolving digital landscape, the realm of online sports betting has seen a surge in popularity that mirrors the thrilling nature of the sports themselves. It’s a world where passion meets profit, and where the line between fan and professional blurs. The allure of online sports betting jobs has grown exponentially, attracting individuals from various backgrounds with a shared love for sports and a knack for understanding the odds. This niche industry offers a unique blend of excitement, strategy, and innovation, making it a captivating field for career seekers.

Discover the Thrilling World of Online Sports Betting Jobs

The digital landscape of sports betting has expanded exponentially, offering a world of opportunities for those eager to dive into the thrilling realm of online sports betting jobs. Imagine a world where the pulse of the game meets the rhythm of the digital age, where every decision, every bet, has the potential to impact the outcome. This is the world of online sports betting jobs, a vibrant and ever-evolving industry that’s not just about predicting the future of sports but also about shaping it.

From the comfort of your home or office, you can be part of a team that brings the excitement of sports betting to millions. Whether you’re a numbers whiz, a tech enthusiast, or a sports aficionado, there’s a spot for you in this bustling sector. Let’s unravel the layers of this captivating industry and explore the myriad of roles that await those who dare to enter.

The allure of online sports betting jobs lies in their diversity. From the intricate world of odds and probabilities to the dynamic landscape of customer engagement, there’s a job that suits every interest and skill set. For the analytics-minded, there’s the role of a betting analyst, crunching data to provide insights that could tip the scales in favor of a winning bet. For the tech-savvy, there’s the chance to innovate and improve the user experience as a software developer. And for those with a flair for communication, a career in customer support or marketing could be the perfect fit.

One of the most exciting aspects of online sports betting jobs is the flexibility it offers. Imagine working in a field where your schedule is your own, where you can choose to be on call during peak sports events or work on your terms. This flexibility is not just a perk but a lifestyle, allowing professionals to balance work with personal life in a way that’s rare in many other industries.

The industry is also ripe with growth opportunities. As more states and countries legalize sports betting, the demand for skilled professionals in this field is skyrocketing. The potential for career advancement is vast, with the chance to move up the ranks from an entry-level position to a leadership role within a short span of time.

For those looking to break into the industry, the path may seem daunting at first. However, with the right approach, it’s entirely achievable. Gaining experience in related fields, such as gaming, finance, or sports, can be a great starting point. Additionally, acquiring specific skills like knowledge of betting markets, proficiency in data analysis, or expertise in web development can make your resume stand out.

Networking is another crucial aspect. Building connections within the industry can open doors to opportunities that may not be advertised. Attending industry conferences, joining professional groups, and engaging with peers can provide valuable insights and potential job leads.

One cannot overlook the challenges that come with online sports betting jobs. The industry is highly regulated, and staying compliant with various laws and regulations is a constant concern. The pressure to deliver accurate odds and a seamless user experience can be intense. Moreover, the rapid pace of technological advancements means that professionals must be willing to continuously learn and adapt.

Despite these challenges, the rewards are significant. The industry is known for its competitive salaries and generous bonuses, especially for those who excel in their roles. The chance to be at the forefront of an emerging industry, contributing to its growth and innovation, is a prospect that many find irresistible.

Success stories in the online sports betting industry are as varied as the roles themselves. From young entrepreneurs who started small and grew their companies into industry leaders to seasoned professionals who transitioned into new roles, these stories inspire and motivate. They remind us that the world of online sports betting jobs is not just a career but a journey filled with possibilities.

In conclusion, the world of online sports betting jobs is a thrilling and dynamic one, offering a unique blend of excitement, challenge, and opportunity. Whether you’re looking to make a mark in analytics, development, customer service, or marketing, this industry has something to offer everyone. Embrace the journey, and you might just find yourself at the heart of the action, shaping the future of sports betting.

The Rise of Online Sports Betting: A Brief Overview

The digital landscape has witnessed a remarkable transformation over the past decade, especially in the realm of entertainment and leisure. One of the most striking developments has been the meteoric rise of online sports betting. This surge in popularity can be attributed to a combination of factors, each contributing to the burgeoning industry’s growth.

Gone are the days when placing a bet on a sports event meant a trip to a physical betting shop or a visit to a racetrack. With the advent of the internet, sports betting has gone global, offering enthusiasts the convenience of placing bets from the comfort of their homes. This shift has not only expanded the audience but has also opened up new opportunities for employment within the industry.

The accessibility of online sports betting platforms has been a game-changer. These platforms are designed to be user-friendly, with intuitive interfaces that cater to both seasoned bettors and newcomers. They offer a wide range of sports and betting options, from traditional football, basketball, and tennis to niche sports like eSports and virtual sports. This diversity has attracted a broad demographic, making online sports betting a multi-billion-dollar industry.

Mobile technology has played a pivotal role in the rise of online sports betting. Smartphones and tablets have become the go-to devices for accessing betting sites, allowing users to place bets on the go. The convenience of mobile betting has significantly increased the frequency of wagers, as bettors can now place bets in real-time, often during the very event they are watching.

The integration of data analytics and artificial intelligence has also contributed to the growth of online sports betting. Betting sites now offer personalized recommendations and insights based on historical data and betting patterns. This level of personalization has enhanced the user experience and has made betting more engaging for many.

Regulatory changes have been another key factor in the industry’s expansion. As governments around the world have recognized the potential for tax revenue and job creation, they have begun to regulate online sports betting more stringently. This has led to the establishment of licensing frameworks and the development of responsible gambling measures, which have helped to legitimize the industry and build public trust.

The rise of online sports betting has also sparked a competitive market, with numerous operators vying for market share. This competition has driven innovation, with operators offering unique features such as live streaming, cash-out options, and enhanced betting markets. These innovations have further enticed bettors and have helped to establish online sports betting as a mainstream form of entertainment.

The global sports betting market has seen a substantial increase in the number of users, with new markets emerging in regions like Asia and Africa. This expansion has been fueled by the growing popularity of sports in these areas and the increasing adoption of digital payment methods, which have made betting more accessible.

The industry’s growth has not been without its challenges. Issues such as fraud, money laundering, and underage betting have become concerns, prompting operators to invest in robust security measures and compliance procedures. Additionally, the psychological impact of gambling addiction has led to calls for stricter regulations and support services for those struggling with problem gambling.

Despite these challenges, the future of online sports betting looks promising. The industry is expected to continue its upward trajectory, with advancements in technology and evolving consumer preferences driving further innovation. As the industry matures, it will likely see increased collaboration between operators, technology providers, and regulatory bodies to ensure a sustainable and responsible future.

In conclusion, the rise of online sports betting is a testament to the power of technology and the evolving landscape of entertainment. It has transformed the way people engage with sports and has created new opportunities for employment in a dynamic and rapidly growing sector. As the industry continues to evolve, it will undoubtedly shape the future of sports entertainment and betting for years to come.

Types of Online Sports Betting Jobs Available

In the rapidly evolving world of online sports betting, a variety of roles have emerged to cater to the diverse needs of the industry. Here’s a look at some of the key positions you might find in this exciting sector:

  1. Customer Support and Service Roles: These roles are crucial for maintaining a positive user experience. Customer support specialists handle inquiries, resolve issues, and provide assistance to bettors around the clock. They must be knowledgeable about the betting platform, sports, and regulations to offer accurate and helpful information.

  2. Betting Analytics and Data Analysis: With the sheer volume of data generated in sports betting, analysts are needed to sift through and interpret this information. They use statistical models and historical data to predict outcomes, identify trends, and provide insights that can inform betting strategies and odds setting.

  3. Marketing and Promotions Specialist: These professionals are responsible for creating and executing marketing campaigns to attract new customers and retain existing ones. They develop promotional materials, manage social media presence, and coordinate with other departments to ensure cohesive branding and messaging.

  4. Operations and Risk Management: Ensuring the smooth running of an online sports betting platform requires a dedicated team of operations professionals. They manage the day-to-day operations, including payment processing, compliance with regulatory requirements, and the overall security of the platform. Risk managers assess and mitigate potential risks to protect the company’s assets and reputation.

  5. Software Development and IT Roles: The backbone of any online sports betting platform is its technology. Software developers are responsible for building and maintaining the betting platform, ensuring it is user-friendly, secure, and scalable. IT roles include network administration, cybersecurity, and technical support to keep the system running smoothly.

  6. Product Development and Management: This team is focused on creating new features and improving existing ones to enhance the user experience. They work closely with other departments to understand customer needs and translate those into innovative products and services.

  7. Regulatory Compliance Officers: With the legal landscape of sports betting constantly changing, compliance officers are essential. They ensure that the company adheres to all relevant laws and regulations, both locally and internationally, to avoid legal repercussions and maintain a good standing with regulatory bodies.

  8. Account Management: Account managers are the liaisons between the company and its business partners, such as sports leagues, teams, and other betting platforms. They negotiate contracts, manage relationships, and ensure that all parties are satisfied with the collaboration.

  9. Quality Assurance and Testing: Before any new feature or update is released, it must undergo rigorous testing to ensure it works as intended and is free of bugs. Quality assurance teams are responsible for this process, ensuring a high standard of quality for the betting platform.

  10. Customer Acquisition and Retention Teams: These teams are dedicated to acquiring new customers and keeping them engaged. They use a mix of digital marketing, email campaigns, and personalized offers to attract and retain a loyal user base.

  11. Social Media and Content Creators: With the rise of social media, these roles have become increasingly important. They create and manage content across various platforms to engage with users, promote the brand, and provide valuable information about sports betting.

  12. Event and Sports Analysts: These individuals provide expert analysis on upcoming events and sports matches. They may write articles, produce videos, or host live discussions to inform bettors and add value to the betting experience.

Each of these roles plays a vital part in the success of an online sports betting company, contributing to the dynamic and ever-growing industry. From customer support to regulatory compliance, the variety of positions available offers a range of opportunities for those interested in joining this exciting field.

What Makes Online Sports Betting Jobs Attractive?

Online sports betting jobs have become increasingly appealing for a variety of reasons, offering a unique blend of excitement, challenge, and growth opportunities. Here are some of the key factors that make these roles so attractive:

  1. Flexibility in Work Hours: One of the standout benefits of online sports betting jobs is the flexibility they offer. Many positions in this industry allow employees to choose their working hours, which is perfect for those who prefer a non-traditional work schedule or have other commitments like family or education.

  2. Dynamic Work Environment: The world of online sports betting is anything but static. With new technologies and strategies emerging regularly, professionals in this field are constantly learning and adapting. This dynamic environment keeps the job interesting and challenging, ensuring that each day brings something new.

  3. High Demand and Growth Potential: As the sports betting industry continues to expand, so does the demand for skilled professionals. Whether it’s in customer service, technology, or marketing, there’s a growing need for talent that can help betting platforms thrive. This high demand translates into a variety of job opportunities and the potential for career advancement.

  4. Competitive Salaries and Bonuses: To attract top talent, online sports betting companies often offer competitive salaries and generous bonus structures. This can include performance-based bonuses, which reward employees for their contributions to the company’s success.

  5. Access to Exclusive Events and Opportunities: Working in online sports betting can provide access to exclusive events and experiences. This might include attending major sporting events, interacting with influential figures in the sports and entertainment industries, or being part of a community that shares a passion for sports and betting.

  6. Diverse Roles and Responsibilities: The industry covers a wide range of roles, from technical positions in software development to customer-facing roles in customer service. This diversity means there’s something for everyone, regardless of their skill set or career aspirations.

  7. Learning and Development Opportunities: Online sports betting companies understand the importance of continuous learning. They often provide training programs, workshops, and the opportunity to gain certifications that can enhance an employee’s career prospects.

  8. Global Reach and Impact: Unlike many industries, online sports betting has a global reach. Working in this field means you could be part of a team that impacts the betting experiences of people worldwide, offering a sense of global responsibility and contribution.

  9. Innovation and Technological Advancements: The sports betting industry is at the forefront of technological innovation. From cutting-edge betting platforms to sophisticated data analytics, professionals in this field are on the cutting edge of technological progress.

  10. The Thrill of the Game: For many, the most compelling reason to work in online sports betting is the sheer thrill of being part of a fast-paced, competitive industry that revolves around sports. The opportunity to engage with fans, analyze games, and contribute to the betting experience is an exhilarating prospect for those with a passion for sports.

  11. Job Satisfaction: The combination of high salaries, growth potential, and a dynamic work environment can lead to high job satisfaction. Employees often report feeling valued and rewarded for their hard work and dedication.

  12. Networking Opportunities: Working in online sports betting can open doors to networking with other professionals in the industry. These connections can be invaluable for career growth, offering insights and opportunities that might not be available elsewhere.

In summary, online sports betting jobs are attractive due to their flexibility, dynamic nature, high demand, competitive compensation, access to exclusive experiences, and the thrill of being part of a growing industry. For those who love sports and the gaming world, these roles offer a unique blend of career and personal satisfaction.

How to Break into the Online Sports Betting Industry

Navigating the competitive landscape of the online sports betting industry can be daunting, but with the right approach, breaking into this exciting field is within reach. Here are some strategies to help you carve out a career in this burgeoning sector:

Understanding the IndustryTo make your mark in online sports betting, it’s crucial to have a solid understanding of the industry itself. Research the major players, the different types of bets, and the regulatory environment. Familiarize yourself with the latest trends and technologies shaping the market.

Building a Strong FoundationA solid educational background can be a great asset. Degrees in finance, business, computer science, or even sports management can provide a strong foundation. Additionally, certifications in gambling compliance or data analysis can give you a competitive edge.

Networking and ConnectionsNetworking is key in any industry, and the online sports betting sector is no exception. Attend industry conferences, join professional groups, and connect with professionals already working in the field. LinkedIn, industry forums, and local meetups are excellent places to start building your network.

Developing Technical SkillsThe online sports betting industry is heavily reliant on technology. Skills in software development, data analysis, and cybersecurity are highly sought after. Consider taking online courses or workshops to enhance your technical expertise. Platforms like Coursera, Udemy, and Codecademy offer a variety of courses that can help you get up to speed.

Hands-On ExperienceWhile education and networking are important, real-world experience is invaluable. Look for internships or entry-level positions that allow you to gain practical experience. Even volunteering for a sports betting company can provide insights into the industry and help you build your resume.

Specializing in a NicheThe online sports betting industry covers a wide range of roles, from customer service to risk management. Specializing in a niche can make you more attractive to employers. For example, focusing on sports betting analytics or marketing can set you apart from the competition.

Creating a Standout ResumeYour resume is your ticket to landing an interview. Tailor it to highlight your skills and experiences relevant to the online sports betting industry. Use keywords from job descriptions to ensure your resume passes through Applicant Tracking Systems (ATS). Include any relevant projects, volunteer work, or certifications that demonstrate your commitment to the field.

Polishing Soft SkillsIn addition to technical and industry-specific skills, soft skills are crucial. Employers look for candidates who are detail-oriented, adaptable, and have excellent communication skills. Consider taking workshops or courses that can help you improve your soft skills, such as public speaking or leadership training.

Leveraging Social MediaSocial media can be a powerful tool for job seekers. Use platforms like Twitter, Instagram, and Facebook to follow industry leaders, join relevant groups, and share your knowledge. Engaging with content and contributing to discussions can help you establish yourself as a knowledgeable and active member of the community.

Preparing for InterviewsOnce you’ve landed an interview, preparation is key. Research the company thoroughly, understand the role you’re applying for, and anticipate common interview questions. Practice your responses to behavioral questions that assess your soft skills and experiences.

Continuing Education and AdaptabilityThe online sports betting industry is constantly evolving, so it’s important to stay current. Keep up with industry news, attend webinars, and consider further education or certifications to keep your skills sharp. Being adaptable and open to learning will make you a valuable asset to any employer.

By combining a solid understanding of the industry, a strong skill set, and a proactive approach to networking and learning, you can successfully break into the online sports betting industry. Remember, persistence and a willingness to grow are just as important as technical expertise.

Challenges and Considerations for Online Sports Betting Jobs

Navigating the competitive landscape of online sports betting requires a keen understanding of the challenges and considerations that come with the territory. Here’s a closer look at some of the key hurdles and thought processes you might encounter:

In the realm of online sports betting, regulatory compliance is a paramount concern. With laws and regulations varying significantly from one country to another, professionals must stay abreast of legal requirements to ensure their operations are in line with local and international standards. This involves constant research, adaptation, and sometimes navigating complex legal landscapes to maintain a legitimate and profitable business.

The nature of online sports betting is inherently volatile, with fluctuations in the market and unpredictable outcomes of sports events. Managing risk is a critical aspect of the job, whether it’s assessing potential losses or developing strategies to mitigate them. Risk management professionals must be adept at analyzing data, setting limits, and making informed decisions that protect the company’s interests while offering a fair betting experience to customers.

Customer behavior is as unpredictable as the games they bet on. Understanding and predicting these patterns is crucial for success in online sports betting. Customer service and support roles often involve dealing with a wide range of inquiries, complaints, and issues. It’s not just about solving problems but also about fostering a positive relationship with the customer, which can be challenging when dealing with a diverse and sometimes demanding clientele.

The digital landscape is ever-evolving, and online sports betting platforms must keep pace with technological advancements. This means staying current with software updates, security measures, and user experience enhancements. IT professionals in this field must be prepared to tackle cybersecurity threats, ensure smooth website operations, and continuously improve the betting platform’s functionality.

In an industry that thrives on real-time data, the ability to analyze and interpret information quickly is invaluable. Betting analytics roles require a strong grasp of statistical analysis, predictive modeling, and data-driven decision-making. It’s a demanding job that involves working with vast amounts of data to identify trends, set odds, and provide insights that can impact the bottom line.

The online sports betting industry is known for its intense competition. New entrants are constantly seeking to carve out a niche, while established companies vie for market share. This competition can lead to a high-pressure work environment, where professionals must be resilient and adaptable. Staying calm under pressure and making sound decisions can be challenging, but it’s essential for long-term success.

As with any industry, the online sports betting sector faces ethical dilemmas. From ensuring fair play to preventing fraud, professionals must navigate the moral implications of their work. Ethical considerations extend to how betting is advertised, how customer data is protected, and how responsible gambling is promoted. Upholding ethical standards is not only a legal requirement but also a reflection of the company’s brand and reputation.

The online sports betting industry is highly dynamic, with new sports, betting options, and technologies emerging regularly. Staying informed and keeping up with these changes is crucial. Continuous learning and professional development are essential for keeping skills sharp and remaining relevant in a rapidly evolving field.

The global nature of online sports betting means that professionals may need to work across different time zones and cultural boundaries. This can lead to challenges in communication and collaboration. Being able to work effectively with a diverse team and adapt to different working styles is a valuable skill in this industry.

In conclusion, while online sports betting jobs offer exciting opportunities and potentially lucrative careers, they also come with a set of challenges that require careful consideration. From legal compliance to ethical dilemmas, professionals must be well-prepared to navigate these complexities and contribute to the growth and success of their organizations.

Success Stories: Inspiring Figures in Online Sports Betting

In the fast-growing world of online sports betting, several individuals have carved out remarkable careers and have become household names in the industry. These success stories serve as inspiration for those looking to break into this exciting field. Here are a few inspiring figures who have made waves in online sports betting:

  1. The Tech Innovator: There’s a tech-savvy entrepreneur who founded a groundbreaking platform that revolutionized the way people bet on sports. By combining advanced algorithms with user-friendly interfaces, this individual created a service that has become a favorite among both seasoned bettors and newcomers. Their success is a testament to the power of innovation in an industry that thrives on cutting-edge technology.

  2. The Analytical Genius: One of the most renowned figures in online sports betting is known for their unparalleled ability to analyze sports data. This individual’s deep understanding of statistical models and predictive analytics has not only made them a top choice for sports betting operators but also for teams and athletes looking to gain an edge. Their analytical prowess has been the driving force behind several successful betting strategies.

  3. The Marketing Maestro: In the competitive world of online sports betting, marketing is key to attracting and retaining customers. A former marketing executive turned entrepreneur, this figure has leveraged their expertise to build a brand that resonates with sports fans around the globe. Their campaigns have not only increased user engagement but have also solidified their company’s position as a market leader.

  4. The Regulatory Expert: Navigating the complex regulatory landscape of online sports betting is no easy feat. One lawyer turned consultant has made a name for themselves by advising companies on compliance issues and navigating the ever-changing legal environment. Their knowledge has helped numerous businesses stay ahead of the curve and thrive in a regulated market.

  5. The Social Media Star: Social media has become a powerful tool in the sports betting industry, and one influencer has turned their passion for sports and betting into a thriving career. By building a loyal following through engaging content and expert picks, this figure has become a go-to source for tips and insights. Their social media presence has opened doors to partnerships, endorsements, and a dedicated fanbase.

  6. The Sports Betting Pioneer: One of the original innovators in online sports betting, this individual has been in the industry since its infancy. Their vision and persistence have seen them weather numerous challenges, from technological hurdles to regulatory changes. Their journey is a reminder of the passion and dedication required to succeed in a rapidly evolving market.

  7. The Athlete Turned Bettor: A professional athlete who transitioned into the world of sports betting, this figure has brought a unique perspective to the industry. Their understanding of the sports world has allowed them to provide insightful analysis and advice, which has garnered a significant following. Their success is a blend of athletic experience and betting expertise.

  8. The Industry Analyst: Known for their in-depth market analysis, this individual has become a respected voice in the online sports betting industry. Their detailed reports and forecasts are sought after by operators, investors, and bettors alike. Their ability to dissect complex data has earned them a reputation as a trusted industry insider.

These success stories are just a glimpse into the diverse and dynamic world of online sports betting. Each individual has contributed to the growth and evolution of the industry in their own unique way, proving that passion, innovation, and hard work can lead to remarkable achievements.

Conclusion: Embracing the Future of Online Sports Betting Careers

The online sports betting industry has seen a remarkable transformation over the years, evolving from a niche market to a multi-billion-dollar global phenomenon. As this sector continues to grow, it’s becoming an increasingly attractive career path for those with a passion for sports, technology, and the thrill of the game. Here’s a glimpse into the challenges and considerations that come with pursuing a career in this dynamic field.

Navigating the Regulatory LandscapeThe world of online sports betting is heavily regulated, with different jurisdictions imposing varying laws and restrictions. Understanding these regulations is crucial for anyone looking to enter the industry. From compliance with gambling laws to adhering to data protection and privacy standards, professionals must stay informed about the legal complexities that shape the industry.

Balancing Entertainment and BusinessOnline sports betting is a blend of entertainment and business. While it’s a thrilling industry to be part of, it’s also a competitive and results-driven field. Employees need to balance their love for sports with the business acumen required to succeed. This means being able to analyze market trends, understand customer behavior, and make strategic decisions that can impact the bottom line.

Dealing with Emotional IntelligenceThe nature of sports betting involves a high level of emotional intelligence. Whether you’re a customer support representative, a risk manager, or a marketing specialist, you’ll be dealing with people who are often emotionally invested in the outcome of a game. This requires the ability to remain calm, empathetic, and professional, even when faced with challenging situations or disappointed customers.

Adapting to Technological ChangesTechnology is the backbone of online sports betting. From sophisticated betting platforms to data analytics tools, staying up-to-date with the latest technological advancements is essential. This means continuous learning and adaptation, as the industry evolves rapidly with new innovations and customer expectations.

Managing Financial RisksFor those in roles that involve financial risk management, the pressure can be immense. The industry is known for its volatility, and the ability to manage both winning and losing bets is a critical skill. This involves setting realistic budgets, implementing risk mitigation strategies, and having a clear understanding of the financial implications of various betting options.

Handling Data Security and PrivacyWith the vast amount of personal and financial data handled by online sports betting platforms, data security and privacy are paramount. Professionals in this field must be adept at implementing and maintaining robust security measures to protect sensitive information from breaches and cyber threats.

Building a Strong NetworkNetworking is key in any industry, and online sports betting is no exception. Building relationships with peers, industry leaders, and regulatory bodies can open doors to new opportunities. It’s also a great way to stay informed about industry trends and changes that could impact your career.

Embracing a Global PerspectiveThe online sports betting industry is not confined to any single country or region. It’s a truly global market, and professionals in this field often need to understand and adapt to different cultural nuances. This global perspective can be a significant asset, as it allows for the development of innovative strategies that cater to a diverse customer base.

Learning from Mistakes and Celebrating SuccessesIn the fast-paced world of online sports betting, both successes and failures are part of the journey. Learning from mistakes is crucial for growth, and the ability to celebrate successes, no matter how small, can be incredibly motivating. It’s about maintaining a growth mindset and using both experiences to refine skills and strategies.

In conclusion, the challenges and considerations for online sports betting jobs are multifaceted. It’s a career that requires a blend of technical skills, business acumen, emotional intelligence, and a willingness to adapt to a constantly changing landscape. For those who thrive on the thrill of the game and the opportunity to make a mark in a dynamic industry, the rewards can be substantial.