Online Sports Betting Research: Trends, Impact, and the Future of Sports and Commerce
Online sports betting research has experienced significant growth, driven by the surge in online platforms and the diverse range of sports and betting options they offer. This research delves into user behavior, the impact of betting on both individuals and the sports industry, and the psychological aspects of gambling. It also examines the role of technology in enhancing the betting experience, such as live streaming and advanced analytics. Despite challenges like data privacy and problem gambling concerns, the field continues to evolve, with a focus on responsible gambling and regulatory compliance. The future of online sports betting research promises further advancements in technology and insights into the industry’s multifaceted impacts on sports and society.
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